In-House Marketing 

vs.

OUTSOURCING TOPMG_Logo_tagline_sticky

Outsourcing meeting

In-House Marketing 

vs.

OUTSOURCING TOPMG_Logo_tagline_sticky

A deep dive into the Pros & Cons of both!

Your company is expanding and you have money to put towards your marketing efforts.

So the million-dollar question is, should you hire someone or should you outsource? 

Well, let me start off by saying that each business and its needs are completely different. The short answer is that there is no wrong answer. Both choices have pros and cons, so finding out what will work best with your business needs is key. To help you make the best decision for your company, here are some advantages and disadvantages of in-house marketing and outsourcing to PMG. 

In-House Marketing   

Pros
  • First, when working with someone who is in your office you are able to communicate with them easily. If you are in person you can walk over to their desk, or office, and brainstorm. Having easy access to a marketing professional means that you can try new tactics quickly (but only if they are experienced in the field). That allows for a more “spur of the moment” culture, which can be a good or bad thing if strategies are, or are not, fully thought out.

  • Another positive of having an in-house experienced marketing employee is that they will be fully immersed in your company’s culture. That person should be able to grasp your company’s values and be able to convey that without any hiccups.

Cons
  • Hiring a new employee can be expensive. Not only do you have to consider their wage but don’t forget about insurance, assets, and any other necessary tools (ie: graphic design software, social media publishing software, etc.). When PMG is taking care of your marketing needs you do not have to worry about the overhead of all the additional costs of hiring someone.

  • Hiring is challenging, especially now! Finding the right person for the job can take a long time, even then who knows how long they will stick around. Your business could be missing out on a lot of dollars by the lengthy hiring process. At PMG, we pride ourselves on our turnaround time. We make sure that projects are completed on time in order for your business to reap the benefits of professional marketing.

  • Growing your team is a great thing. However, that means that there will be more to manage. The last thing that most business owners need is another person to keep tabs on. Bring your marketing dreams to us and we will manage the day-to-day so you can focus on running your business.

In-house marketing definitely has its advantages and disadvantages. When evaluating if in-house marketing is the best for your company, imagine what it would be like to add another person to your team. Do they get along with other employees or is there drama? Do they need to constantly be managed to stay on task to meet deadlines? Trying to find someone who fits well with your team can be a challenge. Let’s turn the tables and take a look at the pros and cons of outsourcing your marketing to PMG and hopefully that will help answer that million-dollar question. 

Outsourcing to PMG

Pros
  • When you consider outsourcing any project, or position, to another company, ask yourself why? Well, the first reason that pops into most people’s heads is that they are not an expert in the field. When you outsource to PMG you can rest easy at night knowing we are the experts in the marketing field. We have created marketing strategies and developed them into real results in many different industries. We have the knowledge and experience to give your company that competitive edge your striving for!

  • PMG has access (& years of experience) to many different tools. When you outsource, you don’t have to worry about the cost of all the software, & devices, you can leave that to us! This will help you save money and time.er positive of having an in-house experienced marketing employee is that they will be fully immersed in your company’s culture. That person should be able to grasp your company’s values and be able to convey that without any hiccups.

  • Outsourcing with PMG is a quick, easy, and cost effective process. We have the quickest turnaround time in town so your business can hit the ground running!

  • PMG is a unique marketing company, we are your one-stop-shop for all things marketing! That means we offer digital and print services. Instead of having to talk to 3 separate companies for 3 different marketing materials, you can just talk to one person about all of your projects! Just think of the time you will save, and the headache.

Cons
  • Outsourcing can turn business owners off because of communication. PMG will not be in your office every day working beside you, but we encourage you to reach out to us during business hours with any questions or concerns you may have! If you prefer an in-depth conversation, we love scheduling in-person, or over the phone, meetings to discuss your goals.

When evaluating if outsourcing is right for your business, consider how you envision your business 2 years from now. Are you taking the time to interview, hire, onboard, buy devices and software, HR set-up, and micro-manage to make sure they are a good fit? Or are you setting up a 15-minute call with PMG to go over marketing goals and reviewing a monthly calendar for social media that was sent to you with graphics and content already included? Every business is different and needs different things but one of those options seems way easier than the other one. We will let you decide! 

Ready to get started? Give us a call at 630.385.2200