River City Waste Services

Small Business Web Design Case Study

About River City Waste Services

River City Waste Services (RCWS) is a waste and recycling provider in LaSalle County. The company was founded in February 2019 by Shawn McDowell, a second-generation sanitation engineer. Before the business officially launched, they turned to Pesola Media Group for a full website buildout. RCWS came to us with a logo design. It was our job to build a web presence and design accompanying print materials. In essence, PMG was tasked with establishing the brand’s identity around the existing logo.


Goals for the Project:

  • Custom web design
  • Business cards design
  • EDDMs designed and delivered to locals
  • Social media setup
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Web Design




Design & Printing

Social Media


River City Waste Services




Small Business


  • Responsive Design
  • Easy Navigation
  • Request a Quote Form
  • Website Data Encryption
  • Keyword-rich Content
  • Search Engine Optimized
  • Connect via Social Media
  • Integrated with Bill Pay System


The website was designed to strengthen brand identity and establish a simple way for residential and commercial customers to inquire on services. The design is clean and easy to navigate on both desktop and mobile. Also, RCWS is an SEO-driven website with keyword-rich content. Although the site is filled with informative copy, it never feels heavy. This is achieved through smart design planning.

RCWS wanted to position themselves as an approachable, community-driven company. To achieve this goal, Pesola Media Group set up a Facebook page and Google My Business account using customized graphics and industry best practices. Customers can easily connect with RCWS on an authentic level. This has brought the company over 600 Facebook likes and 20 Google reviews in a month.

Additionally, River City Waste Services opted for Every Door Direct Mail (EDDM) to reach potential local customers. The PMG team designed and distributed mailers advertising their residential and commercial services. In total, RCWS reached 20 thousand local households and gained a strong customer base.

“Our startup business has partnered with Pesola Media Group for graphic design, website development, EDDM, and Facebook advertising to help jumpstart our marketing campaigns. We could not be happier with the results that Katy, Cami, and Liv have delivered. We would highly recommend their team as they have been truly instrumental in creating visibility of our brand. They are cost effective and great to work with.”

Shawn McDowell

Owner – River City Waste Services