Marketing Strategy Case Study

For over a century, NIBCO has provided expert customer service through family leadership and employee ownership. A major catalyst in the irrigation market, NIBCO specializes in manufacturing flow control products for both commercial and industrial constructions worldwide. Knowledgeable on the harmful effects of lead in drinking water, NIBCO prides itself on being an authority in lead-free manufacturing. They produce lead-free plumbing valves, fittings, CPVC and PEX.

NIBCO manufactures a wide range of flow products, which utilize a push-to-connect system. Being a force in the highly competitive market of plumbing fixtures, NIBCO wanted to stand out from their competition. They needed a visually appealing way to depict just how tight their products would hold up in irrigation projects. Specifically, NIBCO was looking to develop a graphic to represent their brand and the strength of their adapters, caps, couplings and more.

To overcome this obstacle, NIBCO reached out to Pesola Media Group. Starting from scratch with pencil and paper, Pesola Media Group’s design team developed an innovative concept to illustrate the strength of NIBCO’s flow products, “The Push Man.” This concept helped make NIBCO an even fiercer competitor with an intense drive to succeed. NIBCO presented “The Push Man” design at one of their trade shows, and the rest is history. The “Push Man” continues to function as a clear representation of the strength of NIBCO’s flow products to this day.