FCA.INC
Investing In Your Business: Paid Ads Case Study
When it comes to marketing for your company, choosing where to spend your money can be daunting. With so many avenues, all with different price points, it can certainly be challenging to determine which route is best.
Let the experts help.
THE HURDLE
Every business person knows that the number one way to achieve higher sales is to bring brand awareness to your target market. Are you saying, “ how do I do that?”? Just think, potential customers cannot become actual customers if they are unaware that you exist. That is where PMG comes in! We can help you determine which route to take and which one will achieve the best bang for your buck!
HERE WE GO
FCA Flooring Inc. was ready to take action and build their brand awareness, they just weren’t 100% sure how. After many meetings about tactics, strategy, budget, and creative direction, FCA chose to hand the project over to PMG. Through our analysis of FCA’s current marketing strategies and tactics, we determined that beginning with paid ads on Facebook and Google would be a great start. Continue reading to hear why.
THE LAST PIECE OF THE PUZZLE
Once the channels were determined and the budget was set we were ready to go! It was now time for the fun part, design & development!
When it comes to marketing for your company, choosing where to spend your money can be daunting. With so many avenues, all with different price points, it can certainly be challenging to determine which route is best.
Let the experts help.
THE HURDLE
Every business person knows that the number one way to achieve higher sales is to bring brand awareness to your target market. Are you saying, “ how do I do that?”? Just think, potential customers cannot become actual customers if they are unaware that you exist. That is where PMG comes in! We can help you determine which route to take and which one will achieve the best bang for your buck!
HERE WE GO
FCA Flooring Inc. was ready to take action and build their brand awareness, they just weren’t 100% sure how. After many meetings about tactics, strategy, budget, and creative direction, FCA chose to hand the project over to PMG. Through our analysis of FCA’s current marketing strategies and tactics, we determined that beginning with paid ads on Facebook and Google would be a great start. Continue reading to hear why.
THE LAST PIECE OF THE PUZZLE
Once the channels were determined and the budget was set we were ready to go! It was now time for the fun part, design & development!
It’s a win-win, really!
Google ads have the ability to reach a different market than Facebook Ads might allow.
Google ads have the ability to reach a different market than Facebook Ads might allow.
Next, once the ads are approved by Google and Facebook, they begin what is called the “learning phase”. The learning phase can take a couple of weeks to become established. The learning phase can provide some pretty wonky results but they will start to become more accurate over time. This is why we recommend a minimum 6-month run time for your advertisements.
THE RESULTS
Keep in mind that ad results are based on your budget, industry, audience, and many contributing factors. With that being said, whenever you have a budget behind your ads there is no guarantee that you will receive the exact results that you want. Although results are guaranteed, depending on those contributing factors, results will vary. However, PMG follows all the latest news, trends, and updates provided by media platforms to ensure we are using best practices with your desired advertisements. This is a big reason why our client has come to us to take this task off their plate.
