A Fresh Look – Rebranding
“I’M SORRY BUT YOUR I.D. IS NO LONGER VALID”
No, I am not talking about that time you totally forgot to go renew your license and now you’re stuck in a long line at the DMV. What I am talking about is your company’s brand identity. Rebranding, or a brand refresh, should occur about as often as renewing your license; every 4 years.
Deciding to refresh your brand can seem like a daunting task. A lot of business owners worry that by rebranding they will lose some of their current customers or those customers won’t know how to find them.
But
think about the BIG companies that have changed up their look and continued to see growth afterwards.
AT&T has rebranded 8 times
Google has rebranded 7 times
Microsoft has rebranded 5 times
Chili’s has rebranded 5 times
Look at their success!
Lucky for PMG, 3 clients, in different industries, came to us overdue for a rebranding of their business. PMG sprang into action to help give them a total rebrand in the forms of website design, social media creation, graphic design, and even print material.
Here is how PMG accomplished the tasks at hand!
PROJECT ONE
St. Luke’s Lutheran Church, in Montgomery, IL, reached out with their number one problem, they had no brand identity! Their logo was non-exsistent, their website was outdated, and they had no updated printed materials. More importantly, they were not communicating their personality, voice, or culture as an organization through any of their marketing materials.
Industry: Non for Profit, Faith-Based Organizations, and Churches.
OUR GOALS
St. Luke’s Lutheran Church needed to bridge the gap between in-person and online communication by transforming their logo, website design, and business cards. Oh and by Easter, giving us a 4-week timeline. Keep reading to see if we met the tight deadline!
OUR EXECUTION
After meeting with the team at St. Luke’s Lutheran Church, we began our first project, the logo design. They wanted their logo to display a sense of elegance while keeping the design, “fresh, clean and simple.” Their only request was that we used the colors green and gold, other than that they allowed our creative minds to flow. Starting our logo creation process off with 6 designs we were able to satisfy their team in under 2 logo revisions!
Voila, St. Luke’s Lutheran Church had their brand new logo!
Once the logo was completed, St. Luke’s Lutheran Church wanted to share their new look with anyone and everyone! To help them share their rebrand in more ways than one, PMG began designing a business card that provided contact information and was deemed professional. Again, creating another avenue of communication with their audience.
Moving forward to our favorite part, the website design! Starting with the home page, our team began construction. While referencing the logo, color scheme, branded fonts, and site map our team was off to an easy start on the website design. The next step was the website copy and photos, which was provided by the team at St. Luke’s Lutheran Church. Having them involved in the copywriting and design process increased the personability of the final design.
LOGO DESIGN ✅
BUSINESS CARD DESIGN & PRINT 
WEBSITE DESIGN ✅
OUR RESULTS
Drum roll, please! By a stroke of a magic wand, PMG was able to deliver all projects by the firm deadline of April 17th, 2022, Easter Sunday! St. Luke’s Lutheran Church now has a brand that is recognizable, professional, clean, and elegant. They are proud of their website and love showing it off, as are we!
Here is what St. Luke’s Lutheran Church had to say about working with PMG:
“Thank you so much for your wonderful work!
We definitely recommend Pesola Media Group for any website needs!”
St. Luke’s Lutheran Church, in Montgomery, IL, reached out with their number one problem, they had no brand identity! Their logo was non-exsistent, their website was outdated, and they had no updated printed materials. More importantly, they were not communicating their personality, voice, or culture as an organization through any of their marketing materials.
Industry: Non for Profit, Faith-Based Organizations, and Churches.
OUR GOALS
St. Luke’s Lutheran Church needed to bridge the gap between in-person and online communication by transforming their logo, website design, and business cards. Oh and by Easter, giving us a 4-week timeline. Keep reading to see if we met the tight deadline!
OUR EXECUTION
After meeting with the team at St. Luke’s Lutheran Church, we began our first project, the logo design. They wanted their logo to display a sense of elegance while keeping the design, “fresh, clean and simple.” Their only request was that we used the colors green and gold, other than that they allowed our creative minds to flow. Starting our logo creation process off with 6 designs we were able to satisfy their team in under 2 logo revisions!
Voila, St. Luke’s Lutheran Church had their brand new logo!
LOGO DESIGN
Once the logo was completed, St. Luke’s Lutheran Church wanted to share their new look with anyone and everyone! To help them share their rebrand in more ways than one, PMG began designing a business card that provided contact information and was deemed professional. Again, creating another avenue of communication with their audience.
BUSINESS CARD DESIGN & PRINT
Moving forward to our favorite part, the website design! Starting with the home page, our team began construction. While referencing the logo, color scheme, branded fonts, and site map our team was off to an easy start on the website design. The next step was the website copy and photos, which was provided by the team at St. Luke’s Lutheran Church. Having them involved in the copywriting and design process increased the personability of the final design.
WEBSITE DESIGN
OUR RESULTS
Drum roll, please! By a stroke of a magic wand, PMG was able to deliver all projects by the firm deadline of April 17th, 2022, Easter Sunday! St. Luke’s Lutheran Church now has a brand that is recognizable, professional, clean, and elegant. They are proud of their website and love showing it off, as are we!
Here is what St. Luke’s Lutheran Church had to say about working with PMG:
“Thank you so much for your wonderful work!
We definitely recommend Pesola Media Group for any website needs!”
PROJECT TWO
Michael’s Pizza is a family-owned restaurant that began in 1983 and has grown into two locations, Romeoville and Joliet. Succeeding in one business that long means you are doing something right! Although, sometimes you outgrow things, like an “80’s Christmas” style website design, as they would put it. After an initial discovery call, shopping around and many questions, Michael’s Pizza decided to trust PMG with a total redesign of their website and menus. After a small office celebration, our team was ready to get to work!
Industry: Restaurant and Small Business.
OUR GOALS
Level up the brand of Michael’s Pizza by growing with today’s version of what a consumer expects from a pizza restaurant, hate to break it to ya but 1983 was 39 years ago! A total rebrand was necessary, within 2 months! Second short deadline in 3 months… did we do it?
OUR EXECUTION
Michael’s Pizza and PMG agreed that the original logo was the key to keeping their main roots in the business during this transformation. Therefore, we kept the eye catching logo. Diving head first into their website design, starting with the home page and navigation, we were able to grasp how the website design should flow. Shortly after approval of the home page design, Michael’s Pizza wanted something different and unique about their website. Our team did some brainstorming and research to come up with an end result to wow their audience. After nailing down what they wanted PMG went into action by creating custom code for Michael’s Pizza, check it out!
Now that they have a fancy new website, time to redesign their menus! Within a business, having cohesive branding is crucial. We modified the menu design to reflect the updated website, with a clean and modern look they were approved quickly. This tri-fold menu is now white and also gained some new menu items, making a new design even more important. After a only a few minor tweaks, the menus were off to the print press!
WEBSITE DESIGN
MENU DESIGN
OUR RESULTS
PMG was able to create a high level of competitive advantage for Michael’s Pizza with their new website design. Not only is it professional but it is an interactive website that is mobile-friendly! Who doesn’t order food from their cell phone? Here is what Michael’s Pizza had to say about their end results:
Here is what Michael’s Pizza had to say about working with PMG:
“Let me first say you get what you pay for at PMG. My company (Michael’s Pizza) needed a major refresh on our website our menu design you name it and after some shopping around we went with PMG. Thank god we did. What a game changer. If you are so lucky to have the pleasure of working with Cami she will ruin all other business relationships for you. Not only does she exceed expectations but her efforts, patience, attention to detail and commitment to her clients is unmatched. She has ruined me for life because I will forever weigh all others against Cami and her team. She is fast, responsive and makes each step of the process fun and easy. Not to mention her work is just fantastic, talk about bringing a vision to life. That’s just pure talent right there. I honestly don’t know how she does it. We are a small family owned business and her work literally made me cry with happiness. It was everything we needed and more. I’m very grateful we found her at PMG.
Thank you Cami!”
Building custom code takes a long time and a lot of trial and error. However, PMG was able to create this website redesign, with 11 pages, in two and a half months! We pride ourselves on great turnaround time, but in the same breath, we do not do things halfway. One of our core pillars at PMG is ensuring we do everything we can to have clients love our work as much as we do.
Michael’s Pizza is a family-owned restaurant that began in 1983 and has grown into two locations, Romeoville and Joliet. Succeeding in one business that long means you are doing something right! Although, sometimes you outgrow things, like an “80’s Christmas” style website design, as they would put it. After an initial discovery call, shopping around and many questions, Michael’s Pizza decided to trust PMG with a total redesign of their website and menus. After a small office celebration, our team was ready to get to work!
Industry: Restaurant and Small Business.
OUR GOALS
Level up the brand of Michael’s Pizza by growing with today’s version of what a consumer expects from a pizza restaurant, hate to break it to ya but 1983 was 39 years ago! A total rebrand was necessary, within 2 months! Second short deadline in 3 months… did we do it?
OUR EXECUTION
Michael’s Pizza and PMG agreed that the original logo was the key to keeping their main roots in the business during this transformation. Therefore, we kept the eye catching logo. Diving head first into their website design, starting with the home page and navigation, we were able to grasp how the website design should flow. Shortly after approval of the home page design, Michael’s Pizza wanted something different and unique about their website. Our team did some brainstorming and research to come up with an end result to wow their audience. After nailing down what they wanted PMG went into action by creating custom code for Michael’s Pizza, check it out!
WEBSITE DESIGN
Now that they have a fancy new website, time to redesign their menus! Within a business, having cohesive branding is crucial. We modified the menu design to reflect the updated website, with a clean and modern look they were approved quickly. This tri-fold menu is now white and also gained some new menu items, making a new design even more important. After a only a few minor tweaks, the menus were off to the print press!
MENU DESIGN
OUR RESULTS
PMG was able to create a high level of competitive advantage for Michael’s Pizza with their new website design. Not only is it professional but it is an interactive website that is mobile-friendly! Who doesn’t order food from their cell phone? Here is what Michael’s Pizza had to say about their end results:
Here is what Michael’s Pizza had to say about working with PMG:
“Let me first say you get what you pay for at PMG. My company (Michael’s Pizza) needed a major refresh on our website our menu design you name it and after some shopping around we went with PMG. Thank god we did. What a game changer. If you are so lucky to have the pleasure of working with Cami she will ruin all other business relationships for you. Not only does she exceed expectations but her efforts, patience, attention to detail and commitment to her clients is unmatched. She has ruined me for life because I will forever weigh all others against Cami and her team. She is fast, responsive and makes each step of the process fun and easy. Not to mention her work is just fantastic, talk about bringing a vision to life. That’s just pure talent right there. I honestly don’t know how she does it. We are a small family owned business and her work literally made me cry with happiness. It was everything we needed and more. I’m very grateful we found her at PMG.
Thank you Cami!”
Building custom code takes a long time and a lot of trial and error. However, PMG was able to create this website redesign, with 11 pages, in two and a half months! We pride ourselves on great turnaround time, but in the same breath, we do not do things halfway. One of our core pillars at PMG is ensuring we do everything we can to have clients love our work as much as we do.
PROJECT THREE
Lastly, our third rebranding project. Illinois Phlebotomy Services is a woman-owned company that provides mobile phlebotomy services specifically for law enforcement agencies. When they came to PMG, their website design was DIY and they were ready for a customized upgrade. We were able to ensure them that they came to the right place, read how!
Industry: Medical Services.
OUR GOALS
Create a professional, trustworthy, and compassionate brand through a high-quality, SEO-rich website design. We were also out to increase brand awareness to their target audience through certain social media platforms and printed materials.
OUR EXECUTION
After our first discovery call and some time for questions, our team began creating the home page of the website. An important step that Illinois Phlebotomy Service wanted us to follow was to continue with the same logo. As they felt that was an important part of their brand story.
After a design structure was in place, PMG went forward with providing copywriting services. Our copywriting services kick off with intense keyword research in order to provide SEO-rich content to help boost Illinois Phlebotomy Service website rankings on search engines. Next, with the help of Illinois Phlebotomy Services team, we incorporated their voice and story into the copy. We worked together closely to make sure that the copy was correct, for many reasons but the main reason was for legal purposes.
After the website design was complete, Illinois Phlebotomy Services needed a way to spread the word! PMG created social media pages for Facebook and Linkedin. These pages are used for providing updated information and is also an easy way for law enforcement to contact their team quickly, if needed.
WEBSITE DESIGN
COPYWRITING
SOCIAL MEDIA SET UP
OUR RESULTS
Illinois Phlebotomy Services now has a professional, well-designed, and mobile-friendly website that will improve their brand reputation now and down the road. On top of that, they are now more visible to their target audience because of their new social media pages. Illinois Phlebotomy Services did not miss a beat when rolling out this project and PMG was able to deliver on time, once again!
Here is what ILPS had to say about working with PMG:
“Oh my goodness!!! It’s so beautiful!!!…. You guys, or girls I should say, are amazing!! I love it!! I love it!! I feel like a million dollar company!… I am just amazed. I keep going back to look at it!”
Lastly, our third rebranding project. Illinois Phlebotomy Services is a woman-owned company that provides mobile phlebotomy services specifically for law enforcement agencies. When they came to PMG, their website design was DIY and they were ready for a customized upgrade. We were able to ensure them that they came to the right place, read how!
Industry: Medical Services.
OUR GOALS
Create a professional, trustworthy, and compassionate brand through a high-quality, SEO-rich website design. We were also out to increase brand awareness to their target audience through certain social media platforms and printed materials.
OUR EXECUTION
After our first discovery call and some time for questions, our team began creating the home page of the website. An important step that Illinois Phlebotomy Service wanted us to follow was to continue with the same logo. As they felt that was an important part of their brand story.
After a design structure was in place, PMG went forward with providing copywriting services. Our copywriting services kick off with intense keyword research in order to provide SEO-rich content to help boost Illinois Phlebotomy Service website rankings on search engines. Next, with the help of Illinois Phlebotomy Services team, we incorporated their voice and story into the copy. We worked together closely to make sure that the copy was correct, for many reasons but the main reason was for legal purposes.
WEBSITE DESIGN
COPYWRITING
After the website design was complete, Illinois Phlebotomy Services needed a way to spread the word! PMG created social media pages for Facebook and Linkedin. These pages are used for providing updated information and is also an easy way for law enforcement to contact their team quickly, if needed.
SOCIAL MEDIA SET UP
OUR RESULTS
Illinois Phlebotomy Services now has a professional, well-designed, and mobile-friendly website that will improve their brand reputation now and down the road. On top of that, they are now more visible to their target audience because of their new social media pages. Illinois Phlebotomy Services did not miss a beat when rolling out this project and PMG was able to deliver on time, once again!
Here is what ILPS had to say about working with PMG:
“Oh my goodness!!! It’s so beautiful!!!…. You guys, or girls I should say, are amazing!! I love it!! I love it!! I feel like a million dollar company!… I am just amazed. I keep going back to look at it!”
Now think back to when you were in college. I know, you can’t stand yourself. You have done so much growing and changing that you are a new person. Moving forward, think of your business with that same mindset. Your business will mature and transform over time, and reflecting on that is essential for your business to continue to grow. Having a professional team by your side, like PMG, to ensure that your rebranding will go over smoothly, is essential. PMG’s customer service culture provides our clients with a long-term relationship that you don’t get everywhere. Our clients are our #1 priority, trust us when we say we will grow your business, obsess over your image and develop your brand. All in all, two ideas remain constant, rebranding is a good thing and your marketing team matters!
AWESOME WEBSITE DESIGNS
EVEN MORE AWESOME CLIENTS
Now think back to when you were in college. I know, you can’t stand yourself. You have done so much growing and changing that you are a new person. Moving forward, think of your business with that same mindset. Your business will mature and transform over time, and reflecting on that is essential for your business to continue to grow. Having a professional team by your side, like PMG, to ensure that your rebranding will go over smoothly, is essential. PMG’s customer service culture provides our clients with a long-term relationship that you don’t get everywhere. Our clients are our #1 priority, trust us when we say we will grow your business, obsess over your image and develop your brand. All in all, two ideas remain constant, rebranding is a good thing and your marketing team matters!
