BRAND BUILDING: COLORS
When creating a new business (or rebranding a current) establishing the brand is crucial. Getting stuck in the nitty-gritty of building your brand and choosing the colors is inevitable. The exciting tasks of creating a new brand can start to feel like a laundry list of chores. Don’t forget to stop and smell the roses! Being creative is one of those tasks that you either love or hate. For those who are unsure where to start, we have created a quick cheat sheet on how to begin choosing the right brand colors for your business. We hope it helps!
Choosing colors for your brand is one of the most essential choices you will make when establishing your business. With that being said, the colors that you choose will affect other aspects, for example; your logo, website design, and all marketing materials in between. Before deciding, think about what you want your brand to represent, how your clients should interact with your brand, and what you are trying to communicate to your clients via your brand. Your brand “personality” should be established before taking any further steps forward. From there, you can then consider using colors that align with your brand’s colors. Here is an insight into the “meaning” behind colors.
When creating a new business (or rebranding a current) establishing the brand is crucial. Getting stuck in the nitty-gritty of building your brand and choosing the colors is inevitable. The exciting tasks of creating a new brand can start to feel like a laundry list of chores. Don’t forget to stop and smell the roses! Being creative is one of those tasks that you either love or hate. For those who are unsure where to start, we have created a quick cheat sheet on how to begin choosing the right brand colors for your business. We hope it helps!
Choosing colors for your brand is one of the most essential choices you will make when establishing your business. With that being said, the colors that you choose will affect other aspects, for example; your logo, website design, and all marketing materials in between. Before deciding, think about what you want your brand to represent, how your clients should interact with your brand, and what you are trying to communicate to your clients via your brand. Your brand “personality” should be established before taking any further steps forward. From there, you can then consider using colors that align with your brand’s colors. Here is an insight into the “meaning” behind colors.
RED
Red is a color that a lot of brands use to show feelings of urgency, excitement, passion, and love.The color red is commonly
used as a call to
action in advertisements and blogs to catch your attention.
ORANGE
Orange is a color that demonstrates feelings of friendliness, warmth, and creativity.YELLOW
The color yellow projects feelings of brightness, enthusiasm, and happiness!Incorporating yellow into your design is a great way to link your brand to joyful vibe
Some of the well-known brands that use the color red are Mcdonald’s, Coca-Cola, Netflix, and Target.
Nickelodeon, Fanta, Harley-Davidson, and Home Depot are great examples of brands that use orange.
Brands like IKEA, Best Buy, and Sprint do a great job of using yellow to represent these feelings.
BLUE
Blue expresses feelings of trust, stability, and calmness. Brands that have been around for a while use the color blue to show dependability.GREEN
Green means go! Go for growth, health, and hope for a brand. Green communicates that your brand may be eco-friendly, healthy, and responsible.Look out for this color to continue to grow for marketing uses as the environment continues to be top of mind for many consumers.
PURPLE
The color purple has been booming with companies that are rebranding! It is the year for the color purple in the marketing world.Companies use purple to showcase feelings of royalty, success, and quality.
Great examples of these brands are Gap, AT&T, IBM, Chase, American Express, and BMO Harris to name a few. Oh yeah, and PMG!
Brands that take advantage of the color green are Whole Foods, Starbucks, and Spotify.
Some of the most recognizable brands using purple are Yahoo, Hallmark, and Taco Bell. Recently, Xfinity and Metronet have rebranded to incorporate the color purple.
RED
Red is a color that a lot of brands use to show feelings of urgency, excitement, passion, and love.The color red is commonly
used as a call to
action in advertisements and blogs to catch your attention.
ORANGE
Orange is a color that demonstrates feelings of friendliness, warmth, and creativity.YELLOW
The color yellow projects feelings of brightness, enthusiasm, and happiness!Incorporating yellow into your design is a great way to link your brand to joyful vibe
Some of the well-known brands that use the color red are Mcdonald’s, Coca-Cola, Netflix, and Target.
Nickelodeon, Fanta, Harley-Davidson, and Home Depot are great examples of brands that use orange.
Brands like IKEA, Best Buy, and Sprint do a great job of using yellow to represent these feelings.
BLUE
Blue expresses feelings of trust, stability, and calmness. Brands that have been around for a while use the color blue to show dependability.GREEN
Green means go! Go for growth, health, and hope for a brand. Green communicates that your brand may be eco-friendly, healthy, and responsible.Look out for this color to continue to grow for marketing uses as the environment continues to be top of mind for many consumers.
PURPLE
The color purple has been booming with companies that are rebranding! It is the year for the color purple in the marketing world.Companies use purple to showcase feelings of royalty, success, and quality.
Great examples of these brands are Gap, AT&T, IBM, Chase, American Express, and BMO Harris to name a few. Oh yeah, and PMG!
Brands that take advantage of the color green are Whole Foods, Starbucks, and Spotify.
Some of the most recognizable brands using purple are Yahoo, Hallmark, and Taco Bell. Recently, Xfinity and Metronet have rebranded to incorporate the color purple.
These are just a few of the most common colors when it comes to brand recognition. The world is filled with many more colors and variations of those colors! We love colors and putting them together to create an eye-catching design or website!
Choosing brand colors proves to be a vital step in creating a brand. The psychology of color is strong but not an exact science. Brand colors should be an extension of the brand message. Establish your brand’s values, purpose, and aspirations before diving into the creative phase.