So, what’s your budget?
Meeting with new (or current) clients is one of our favorite duties. Most of the time they are over the moon about their new business or project. Typically clients, new or old, will come with tons of creative ideas and have a vision as to what they want their website, logo, or social media marketing to look like.
So, what’s your budget?
Meeting with new (or current) clients is one of our favorite duties. Most of the time they are over the moon about their new business or project. Typically clients, new or old, will come with tons of creative ideas and have a vision as to what they want their website, logo, or social media marketing to look like.
But there is one question that always stumps our potential clients…
What is your budget for this project?
But there is one question that always stumps our potential clients…
What is your budget for this project?
We know that most people only like to think of the fun parts of projects; colors, fonts, design elements, and user experiences – but there is more to projects than just those elements. In fact, a budget is one of the most important parts of your project.
Most people say they have no ballpark budget because they do not know what goes into designing and the cost associated with the service.
A good rule of thumb is to look at what your business has generated in the past. We say that businesses that are looking for growth should plan out a marketing budget of 7-12% of total revenue.
If you are building a business from the ground up, you may want to increase your budget to 9-15% of the total start-up cost. Your main goal should be to grow brand recognition.
Let’s Break down that 7-12%
Website Development
of your marketing budget
Social Media Marketing
of your marketing budget
Print Marketing
of your marketing budget
Be aware that this can change depending on the industry you are in
Let’s Break down that 7-12%
Website Development
of your marketing budget
Social Media Marketing
of your marketing budget
Print Marketing
of your marketing budget
Be aware that this can change depending on the industry you are in
Investing in marketing your company is a crucial step in growing your business.
PMG can help you establish a marketing plan and help you decide where to spend so you get the biggest ROI for your business or not-for-profit organization.
We’d love to chat, give us a call today!