WHAT IS AI?

& How is PMG using it to our client’s advantage?

Chat GPT, Google AI, and OpenAI are all over the news, and for good reason. AI stands for artificial intelligence. AI is taking the marketing world by storm from copywriting to graphic design. A lot of professionals are wondering how AI is going to affect the marketing industry going forward.

Well, here is our take on AI and how we incorporate it to provide the best service possible!

What is AI?

Artificial Intelligence, or AI, is the simulation of human intelligence processes by machines, especially computer systems. In the marketing world, AI is used for copywriting, graphic design, SEO, and customer service.  There are many different AI tools available. Some of the more popular ones are ChatGTP, Canva AI, and Google AI. So what doesn’t AI do? Let’s learn about AI limitations.

What AI isn’t.

AI is a content tool but it should not be used for your entire marketing plan. Think of it this way, social media is a tool, and your website is a tool, but it is not your entire strategy. AI is just a great way to assist with executing your marketing strategy.

You may be asking? 🤔

How does PMG use AI for our clients?

Our team consists of many talents. Including graphic designers, website designers, copywriters, social media managers, paid ad managers, and so much more! However, just like everyone else, sometimes we need some inspiration. After brainstorming with our team of experts, if we haven’t found the solutions we then rely on the bots to get some ideas flowing.

Check out our Social Media Manager Ashley utilizing Chat GPT below To name her new puppy!


We utilize AI tools as inspiration when creating content. This will help us get ideas from what AI suggests. Typically, AI never creates the best copywriting or graphics, but they do get us thinking of different ideas.

In return, our clients receive the best marketing options to ensure they are set up for success. Using brains and bots will be the way of the future.

Make sure you are working with an agency that knows how to leverage AI tools, not rely on AI tools.

Schedule your free marketing consultation today!


Want to talk in person? No problem!

630.385.2200