River City Waste Services (RCWS) is a waste and recycling provider in LaSalle County. Before the business launched, owner Shawn McDowell turned to Pesola Media Group for a full website buildout. Our web team worked closely with him to establish an easy-to-navigate site for residential and commercial customers. For the overall design, we stuck with the company’s signature colors—red, black, and gray. The website’s clean look balances out the pops of red used throughout. RCWS is an SEO-driven website with keyword-rich content. Although the website is filled with informative copy, it never feels heavy. This is achieved through smart design planning.