Search Engine Optimization – SEO Case Study


Jones Sager & Company is a multi-faceted, Certified Public Accounting firm located in downtown St. Charles. The firm serves an array of businesses and individuals throughout the Chicagoland area with accounting and consulting services. With nearly four decades of experience, they continue to offer the same personal service and professionalism that brought customers in the door in 1981.


After their website received a design refresh, Jones Sager & Company was in need of an impactful way to target customers with relevant content. As the firm’s strategic marketing partner, the owners turned to Pesola Media Group’s web team for an ongoing Search Engine Optimization (SEO) program. PMG developed an SEO plan that highlights the accounting firm’s services and demonstrates their commitment to their local customers. The goal was to create optimized, location-specific pages to attract qualified customers throughout the Chicago suburbs. Each page is filled with keyword-rich content that has improved the company’s organic search results.


Pesola Media Group conducted in-depth research in order to target the most relevant and valuable keywords. Website pages are written in the same professional yet approachable voice to keep the tone consistent with existing web content. New website pages are published on a monthly basis in order to expand the comprehensive body of services and organically reach new users. As new website content is written, Jones Sager completes a review and revision process to ensure that each page fits their vision. When the review process is complete, pages are added to the website and back-end SEO procedures are also completed to ensure the best results.

Over 6 months, Jones Sager & Company has seen:

  • 226% increase in website page views
  • 307% increase in overall website users
  • 93% of website visitors are new users
  • 60 exclusive organic keywords

Jones Sager & Company: Then and Now


  • 35 keywords
  • 0 keywords on first page results
  • Fundamental SEO issues


  • Ranking for 65 unique keywords
  • 21 first-page keywords
  • 94% new users
  • 3,700+ cumulative page views